Technical SEO Audit Workflow

An SEO audit is the first step in any organic growth campaign. This workflow ensures you don't just "run a tool" but actually deliver actionable insights.

Placeholder: Kanban Board - SEO Audit Template

Columns: Setup/Crawl, Technical Analysis, Content Analysis, Report Creation, Client Review, Implementation Plan.

Workflow Stages

1. Setup & Crawl

Role: SEO Specialist

  • Action: Configure the crawl in Ahrefs/Semrush/Screaming Frog.
  • Settings: Ensure JavaScript rendering is on if it's a React site.
  • Access: Verify Google Search Console (GSC) and GA4 access.

2. Technical Analysis

Role: Technical SEO

  • Checklist:
    • Indexability: Robots.txt blocking? Noindex tags?
    • Core Web Vitals: LCP, CLS, INP scores.
    • Broken Links: 404 errors internal/external.
    • Schema: Organization, Article, Product schema validation.

3. Content Analysis

Role: Content Strategist

  • Checklist:
    • Duplicate Content: Canonical tag issues.
    • Thin Content: Pages with less than 300 words.
    • Keyword Cannibalization: Multiple pages ranking for the same term.

4. Report Creation

Role: Account Manager

  • Action: Synthesize the data into a slide deck.
  • Focus: Don't just list errors. List Prioritized Fixes.
    • High Impact / Low Effort (Do these first).
    • High Impact / High Effort (Plan for next quarter).

5. Client Review

Role: Client

  • Action: Present the audit on a call.
  • Outcome: Approval to proceed with the "Implementation Plan".

6. Implementation Plan

Role: Project Manager

  • Action: Convert the audit findings into individual Jira/Yuktis tasks for the Dev team.
  • Completion: Mark Audit as Done.