Blog Article Production

High-quality blog content requires research, drafting, optimization, and strict version control. This workflow ensures that every piece of content published is on-brand and SEO-ready.

Placeholder: Kanban Board - Blog Article Template

Columns: Topic Research, Drafting, Editing & SEO, Manager Review, Client Approval, Publishing.

Workflow Stages

1. Topic Research & Keyword Selection

Role: SEO Specialist / Content Strategist

  • Action: Create a task for the new article.
  • Details:
    • Primary Keyword: The main term to target (e.g., "Digital Marketing Trends 2024").
    • Secondary Keywords: 3-5 LSI keywords to include.
    • Target Persona: Who are we writing for? (e.g., CMOs, Small Business Owners).
    • Competitor Links: Paste 2-3 links to top-ranking articles on this topic for reference.

2. Drafting

Role: Content Writer

  • Action: Write the article.
  • Tooling: You can write directly in the Yuktis task description (for short pieces) or attach a Google Doc link.
    • Recommendation: Use a Google Doc link for easier collaboration/suggestions mode, but paste the "Final Draft" text into a .docx file and upload it to Assets when done.
  • Deliverable: A draft of 1500-2000 words.

3. Editing & SEO Check

Role: Editor

  • Action: Review the draft for tone, grammar, and SEO.
  • Checklist:
    • Is the Primary Keyword in the H1 and first 100 words?
    • Are H2 and H3 tags used correctly for structure?
    • Is the meta description compelling (under 160 chars)?
    • Are internal links to other client pages included?
  • Status: If changes are needed, move back to Drafting. If approved, move to Manager Review.

4. Manager Review

Role: Content Manager

  • Action: Strategic alignment check. Does this align with the client's current campaign goals?
  • Approval: Move to Client Approval.

5. Client Approval

Role: Client

The client reviews the Google Doc link or the uploaded file.

  • Comments: They leave comments directly on the doc or in the Yuktis task.
  • Sign-off: Clicking "Approve" creates a timestamped record that they accepted the content.

6. Publishing

Role: Content Associate / CMS Manager

  • Action: Take the final approved text and upload it to the client's CMS (WordPress, Webflow, Shopify).
  • Formatting: Ensure images have Alt Text and links open in the correct window.
  • Final Step: Paste the Live URL in the task comments and mark as Completed.

Best Practices for Writers

1. The "F-Shape" Reading Pattern

People scan web content. Use:

  • Short paragraphs (2-3 sentences max).
  • Bullet points (like this list).
  • Bold text for emphasis.

2. Asset Coordination

If the blog needs custom graphics:

  1. Create a Sub-task or a separate Design Task linked to this blog post.
  2. Assign it to a Graphic Designer.
  3. Set the due date 2 days before the blog publish date.

3. Version Control

Never name files Blog.docx. Use:

  • ClientName_Topic_Draft1.docx
  • ClientName_Topic_V2_Edits.docx
  • ClientName_Topic_FINAL.docx

This ensures everyone knows which file is the current source of truth.