LinkedIn Posts Workflow

LinkedIn rewards "Thought Leadership" and personal stories. The workflow often involves ghostwriting for executives.

Workflow Stages

1. Topic Interview

Role: Content Strategist

• Action: 15-minute call with the executive.
• Goal: Extract a story or opinion.
• Output: Recording or notes in the Task.

2. Ghostwriting

Role: Copywriter

• Action: Turn the notes into a LinkedIn post.
• Format: Short paragraphs, "Bro-etry" style (optional), strong hook.
• Asset: Sometimes no image is better (text-only posts reach further).

3. Review

Role: Account Manager

• Check: Does this sound like the client? Tone check.

4. Client Approval

Role: Client (Executive)

• Action: They read and approve.
• Crucial: They must feel comfortable putting their name on it.

5. Scheduling

Role: Social Media Manager

• Action: Schedule via AuthoredUp or Taplio (or natively).
• First Comment: Post links in the first comment, not the body (algorithm hack).