Landing Page Development

Landing pages are critical for performance marketing. This workflow coordinates copywriters, designers, and developers to launch pages that convert.

Workflow Stages

1. Strategy & Brief

Role: Account Manager / Performance Marketer

• Goal: Define the offer and the audience.
• Deliverable: A clear brief in the Task Description.
  • Offer: E.g., "Free Consultation" or "50% Off First Month".
  • Audience: E.g., "Dentists in Chicago".
  • Success Metric: Conversion Rate.

2. Copywriting

Role: Copywriter

• Action: Write the Headline, Subhead, Benefits, and CTA.
• Format: Google Doc with clear sections.
• Focus: Persuasion over cleverness.

3. UX/Wireframe (Optional)

Role: UX Designer

• Action: Create a low-fidelity layout.
• Tool: Figma or Whimsical.
• Goal: Agree on structure before polishing pixels.

4. UI Design

Role: UI Designer

• Action: Apply brand colors, typography, and imagery.
• Deliverable: High-fidelity Figma prototype.
• Review: Internal design review.

5. Development

Role: Developer / Web Builder

• Action: Build the page in the CMS (WordPress, Webflow, Unbounce) or Next.js.
• Responsiveness: Ensure mobile-first execution.
• Tracking: Install GTM / Pixel codes.

6. QA Testing

Role: QA Specialist

• Checklist:
  • Do forms submit correctly?
  • Is the "Thank You" page working?
  • Does it look good on iPhone/Android?
  • Page speed score > 80?

7. Client Approval

Role: Client

• View: Staging Link (e.g., staging.client.com/offer).
• Feedback: Comments on specific sections.

8. Go Live

Role: Developer

• Action: Publish to production domain.
• Verify: Submit a test lead on the live site.